It’s a recognisable look. The square case, the left-hand crown; the Monaco is one of TAG Heuer’s most enduring signature models. Back in 1966, when the Microtimer achieved 1/1,000th-second precision, it bolstered the brand’s commitment to high-frequency innovation. In 1969, that would lead to the launch of the original TAG Heuer Monaco.
The Monaco’s design was unorthodox and wasn’t immediately embraced by the public but game recognised game as the model was embraced by Sammy Davis Jr, Stanley Kubrick, and, of course, Steve McQueen.
TAG Heuer would pour a lot of resources into the chronograph, honing and refining the methods for capturing the seconds. 160 years of reinventing the wheel and today, TAG Heuer will reshape the square complication, resulting in the reimagined Monaco Chronograph and the new Monaco Evergraph.
TAG Heuer Monaco Chronograph
It’s a new case design that drew from the original reference 1133 launched more than 50 years ago. You have improved ergonomics while keeping its sharp, angular edges.
Crafted in grade 5 titanium, the 39mm case extends with gently curved sides. A smaller round central section curves toward the edges and the dial has improved legibility with an interplay of shapes, applied elements, and contrasting subdials that display depth. The dial has a “bi-compax layout”, with subsidiary counters at 3 and 9 o’clock and a date window at 6 o’clock.
Presented in three colourways, you have the fan-favourite TAG Heuer Monaco blue, a refined sunray-brushed and lacquered dark green dial and a black variant that’s housed in a two-tone case of grade 5 titanium and 18K 5N rose gold. Each timepiece comes wi
Read more from original article, all rights reserved Watches and Wonders Geneva 2026: TAG Heuer Reinvents the Square
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