Six Saudi talents, whose work and individual perspectives reflect the creative energy shaping culture across the Kingdom of Saudi Arabia, have been spotlighted by Gap Middle East in a new campaign.
Featured are multidisciplinary artist Nouf Alhimiary, skateboarder and Sandlifers co-founder Rakan Ghaith, filmmaker Razan Alsoghayer, Jeddah-based producer and singer duo Sweam & O.DEE and rising model Zahra Hussain. Spanning art, film, skate, music and fashion, each brings a distinct point of view and creative practice to the story.
Through a series of portraits and films, the creative gives each talent space to share their perspective on originality and self-expression. Captured within the environments, routines and creative practices that are part of their everyday lives, the stories reflect how each talent approaches their craft and expresses their individual style.
The work builds on Gap’s longstanding celebration of individuality and creative expression, bringing that spirit to life through voices and stories rooted in the region. Following Gap’s Autumn 2026 global Denim on Your Own campaign, it offers a regional expression of the brand’s broader creative platform, centred on the people and perspectives shaping culture today.
The creative was directed by CHNDY, a multidisciplinary image-maker working across photography, film and creative direction, with styling by Ali Ammar, whose editorial approach brings a contemporary fashion perspective to each talent’s individual style.
The stories launch on October 1 across Gap social media accounts in the Middle East.
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